Primark SS12 Collection


Images from Look magazine; collaged by myself.

Spring/Summer 2012 sees the return of pastel colours and repetitive patterns, fun clashes of playful colours and prints and let's not forget about the stubborn re-currence of the cute peter pan collar. There's so many button up shirts in the new collection which I'm probably most excited about; I want them all! I have already made a cheeky purchase and bought the heart print shirt which looks lovely on but I'm saving for the warmer months! The snake print trend isn't budging as you can tell from the shoes which I love. They almost look designer inspired?! How lovely is the clutch bag? I don't own a clutch because I never really go out but this is something I would probably buy, not use but not regret. The colour would go with everything! I'm really loving the return of coral and duckegg shades, just because they contrast so well together and just shout out SPRING. I'm most excited for the polka dot shirt as shown above. I am yet to get my hands on and when I do I probably won't stop wearing it! It's so me! Compared to the A/W11 collection (i posted about it here); the colours are a lot more fun to work with and now I cannot wait till the weather warms up.. but I think we have snow next week so I shall be extending my use of chunky knit jumpers and endless layers!

What do you think of the Primark SS12 collection? Will you be purchasing anything?


  1. That floral contrast blouse is almost exactly the same as a Topshop one I wanted! Primark are getting better and better with every season! xx

    1. I know the one you're on about! Aha, it's funny 'cos they're always a bit behind and then they catch up haha! x

  2. Gah, the navy/yellow and white/peach shirts are so perfect! My spending ban is definitely not going to go well at this rate :P Primark have definitely upped their game, such lovely on-trend colours in this collection!

  3. I am obsessed with everything pastel, so hello primark!! xxx

  4. The collection looks gorgeous perfect for spring! They wouldn't happen to have an online store, would they?


    1. Lovely isn't it! Nope, Primark aren't that far when it comes to technology aha! To be honest, they're so affordable I can't ever see them having an online store but it would be a lot easier as it's the busiest shop ever!

  5. The white shirt with the pink bit is amazing... it's already in Primark and its so lush in real life! Don't know why I didn't buy it actually! Did get the black polka dot shirt though :)

    The Deer Head


  6. These looks you chose, are the ones I picked out! They're awesome.. and I'm really impressed with them! x

  7. loving this new collection! cant believe they're form primark, such a good find :).
    definitely be buying the pink shirt with coral detailing, absolutely gorgeous x

  8. I LOVED this collection, the car print stuff was amazing!

    Maria xxx

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