Having platinum white hair can be the biggest pain in the world. However, I love my hair being white so I am always looking for new products to try out which can benefit my hair. Purple shampoos and toners in general can be a bit hit and miss. There's nothing more annoying than leaving a shampoo or toner on for a minute too long and having to deal with the result of purple and blue shades in your hair thereafter.

Paul Mitchell sent me over some of their Platinum Blonde Shampoo*; which of course, I was very excited to try. Like all purple shampoos, it claims to banish brassy and yellow shades in blonde hair. However, it all says it makes your hair a lot more softer and manageable. My hair can go quite frizzy if I don't use oils and serums so I was very intrigued to try it out!

I have been using the shampoo 2-3 times a week and leave it on my hair for 2-4 minutes. The product is a lighter purple than usual and smells really nice too. It's more like a thick gel like formula which lathers up within seconds. I definitely noticed a difference in the brightness in the white tones of my hair after the first time I used it, so it's remained a product that I've used all month so far.

Retailing at around £13.50, it's definitely more of a luxurious type shampoo compared to your usual drugstore or supermarket option. However, the pains I have with finding the right products for white blonde hair at a cheaper alternative makes it much easier for me to just put my money into a product that is pricier but does the job very well. Although I didn't pay for this product, I will definitely be purchasing it in the future.

Alongside trialling out the shampoo, I have also been using their Forever Blonde Dramatic Repair Spray* which smoothens and strengthens the hair. As I have to re-bleach my roots every 6-8 weeks, the hair around the front of my face often breaks very easily so it's been great to try out a product aimed at preventing just that.

The product distributes quite finely which can be a bit of a drawback as I felt I have to pump quite a lot of times to get enough product to cover all of my hair. However, once applied on wet hair, I comb through my hair and then blow dry it with a little bit of hair oil. I've been really enjoying this routine 2-3 times a week and I don't see it changing any time soon!

Disclaimer: These products were gifted to me in return for a review on my blog. All opinions and photographs are my own. 


  1. I'm pleased you've found a routine that works for you. It's so hard to find a product that really does what it promises when it comes to hair!

    1. I agree Jo! So happy to have finally found these :)

      Ashleigh x

  2. I'll ave to keep this is mind cause I'm been considering bleaching my hair. The only thing I'm worried about is keeping it healthy. It sounds like this could be a good shout!


    1. Hey Jess,

      It can be a bit of a pain but just make sure you use hair masks and lots of oil :)

      Ashleigh x


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