Alice McCall at Avenue 32
Fashion. If it's quirky and cute, I love it. Alice McCall is no stranger to the fashion industry. She is a London born Australian fashion designer who launched her fashion label way back in 2004. Her pieces are now stocked in around 160 shops in 10 countries world wide. Amazing!
Let's take a look at some of the pieces in her latest Spring/Summer collection which is available to buy at Avenue 32.
Believe me, it was very hard to choose a few of my favourites as I love pretty much everything on the site. As you can see, there's a lot of short cuts on pieces, scallop detailing and quirky, bold prints. A range of materials have been used such as denim, polyester silk and light cotton.
Denim jumpsuits are readily available just about everywhere but this one looks a lot more relaxed and I love the huge, deep pockets! Why are pockets so important to us ladies? A strong, modern and digitalised print of lips are used to create a collection of a dress, skirt and cropped top. I think I would go for the dress paired with some little white heels and a slick of red lipstick. Oh, and let's not get started on scalloped cuts. SO CUTE!
The rest of the collection features nautical stripes with scalloping, a beautiful white gypsy dress and more digital printed dresses but maxi and midi lengths.
An absolutely dreamy collection that I can only wish I owned! Head on over to the Alice McCall page on Avenue 32 to see the full collection.
Disclaimer: This post is written in collaboration with Avenue 32 but all words are my own.